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The Social Wordsmith

The Social Wordsmith

4 Reasons Most Small Business Websites Fail

After studying hundreds of small business websites in my profession as a copywriter, you soon pick up a pattern in what makes websites…

Sep 8, 2021

4 Reasons Most Small Business Websites Fail

Sep 8, 2021

The Social Wordsmith

The #1 reason we trust big brands

is consistency. (Lessons I learnt as a lost Aussie in Paris)

Dec 15, 2020

Brands like McDonalds & Starbucks use consistency to position themselves as reliable.

Dec 15, 2020

The Social Wordsmith

Here’s what a 4-year-old can teach you about McDonalds’ marketing

A friend of mine once asked his grandkids WHY they love McDonald's so much.⁠ ⁠ Was it: 🍔The food? 🍟The fries? ⁠ Nope. ⁠ ⁠ Their answer…

Dec 15, 2020

Here’s what a 4-year-old can teach you about McDonalds’ marketing

Dec 15, 2020

The Social Wordsmith

Master your own self-discipline in “5… 4… 3…

“5… 4…. 3…. 2…. 1” — the phrase Mel Robbins used to transform her life (and thousands of others.) Here’s how you can use it in your life

Dec 2, 2020

Master your own self-discipline in “5… 4… 3…

Dec 2, 2020

The Social Wordsmith

3 Tips to help you write Words that Work for your Business

Writing words about your business is hard. Writing words that work & appeal to your ideal customer is even harder. These tips will help

Sep 30, 2020

3 Tips to help you write Words that Work for your Business

Sep 30, 2020

The Social Wordsmith

The Social Wordsmith

Welcome! I’m Laura ✍️ Copywriter + Marketer Sharing Copywriting Tips for Small Biz Owners. 👇 https://znap.link/thesocialwordsmith

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