The Social Wordsmith4 Reasons Most Small Business Websites FailAfter studying hundreds of small business websites in my profession as a copywriter, you soon pick up a pattern in what makes websites…Sep 8, 2021Sep 8, 2021
The Social WordsmithThe #1 reason we trust big brandsis consistency. (Lessons I learnt as a lost Aussie in Paris)Dec 15, 2020Dec 15, 2020
The Social WordsmithHere’s what a 4-year-old can teach you about McDonalds’ marketingA friend of mine once asked his grandkids WHY they love McDonald's so much. Was it: 🍔The food? 🍟The fries? Nope. Their answer…Dec 15, 2020Dec 15, 2020
The Social WordsmithMaster your own self-discipline in “5… 4… 3…“5… 4…. 3…. 2…. 1” — the phrase Mel Robbins used to transform her life (and thousands of others.) Here’s how you can use it in your lifeDec 2, 20201Dec 2, 20201
The Social Wordsmith3 Tips to help you write Words that Work for your BusinessWriting words about your business is hard. Writing words that work & appeal to your ideal customer is even harder. These tips will helpSep 30, 2020Sep 30, 2020