After studying hundreds of small business websites in my profession as a copywriter, you soon pick up a pattern in what makes websites fail.
Ultimately, it comes down to these 4 key reasons.
The good news? With a few small tweaks, these 4 faults can easily be changed, resulting in…
I first noticed this when I stepped into a McDonalds in Paris.
After a day of ordering the wrong coffee, receiving plenty of blank looks, not being able to read signs & generally feeling like an idiot because I couldn’t speak French… this Aussie suddenly felt at home.
A friend of mine once asked his grandkids WHY they love McDonald's so much.
Their answer? “It’s fun”! 🙌
This is the perfect example of how *experiences sell*. …
“5… 4…. 3…. 2…. 1”
This is the phrase Mel Robbins used to transform her life (and the lives of thousands of others.)
It’s so powerful that she wrote a book about it. Which I read.
But you don’t have to.
You can read this article.
We’re used to seeing…
When you signed up to become a business owner, you likely realised there’d be a lot of hats to wear.
You probably didn't realise you’d have to become a full-time copywriter too!
Writing words about your business is hard.
Writing words that work and appeal to your ideal customer…